Beijing, Nov. 17 (INP):  "Our center aims to shorten the lengthy procedure of wholesale， distribute and retail to enable buyers to communicate with manufacturers directly. "said Li Hongwu, president of Pakistan Sichuan Chamber of Commerce, who is also the founder of Pakistan Commodity Purchasing Center.

According to China Economic Net (CEN) "This center is similar to a factory store, but its quality requirements are more strict."

Li Hongwu told CEN that the center selects representative products from both China and Pakistan, where Chinese customers can see and touch Pakistani products. It can help set a good foundation for wider sale channels of Pakistani products.

"Handmade products with Pakistani characteristics are very popular, such as handmade cashmere scarves." He added.

"Many people appreciate my handmade brasses and asked me about how many days it takes to make one piece," said Hamza Malik, a merchant whose business settled in the center.

Last month, the center organized a 7-day Pakistan experiential event, which attracted around 300 visitors. "Although China-Pakistan friendship is deeper than the sea, Chinese people still have little knowledge of Pakistan.

We held this event to make people more familiar with our friendly neighbor. The visitors tasted Pakistani milk tea and Pakistani food, and Pakistani rice was their favorite.

We also played a video of Pakistan's scenery, and many people are very interested in going on a trip. People’s enthusiasm was beyond our expectations." Li Hongwu said.

"During this event, many people came here, and my business was also good," Hamza Malik commented. "The sales volume was not as big as that in regular exhibitions.

However, exhibitions only last for a few days, and here people come and they know we are open every day. It is possible for us to develop long-term businesses."