The Sialkot Chamber of Commerce and Industry (SCCI) hosted a seminar on "Leads Generation and Email Marketing" aimed at providing new business owners with advice on how to advance their enterprises. In his presentation on Lead Generation and Email Marketing, SCCI Departmental Committee on Small and Medium Enterprises (SMEs) Training Chairman Faizan Akbar stressed the importance of product knowledge for new business owners. Business development is impossible without comprehensive product knowledge, he added.

He said that as the value of brands and high-quality goods is more widely understood, Pakistan's SMEs have a fantastic chance to produce exports valued between $40 billion and $60 billion. In an extremely cutthroat global market, they have to know how to seize the opportunity and differentiate themselves. Utilizing the university research facilities to increase the value and competitiveness of their goods is a crucial component, he added.

The SMEs can make sure that their goods are not only of the greatest quality, but also satisfy the demands and preferences of contemporary consumers by keeping up with the most recent developments and specifications, he said. Similarly, by collaborating to produce a significant interchange of commodities and ideas, the SMEs may maximise their effect by linking with other worldwide clusters.

The SMEs can broaden their reach and spur growth for their firms and the economy as a whole by working with like-minded enterprises and entering new areas, he continued. SCCI Vice President Amir Majeed Sheikh gave the young company owners information on how to market their enterprises.

Credit: Independent News Pakistan-WealthPk