Muhammad Zamir Assadi

Islamabad : RINSTRA Technologies has created Pakistan’s first Shadow Board consisting of youngsters between the age of 13-30 years. The board members represent the millennial in their teens and twenties. The Shadow Board will guide leadership team on strategic initiatives and to take up issues that impact and matter to the young in age and the young at heart.

RINSTRA Shadow Board will enable members to implement and embed their learning in a safe space and gain experience of what it’s like to be a board member. Shadow Board will help members in experiential learning. At the same time it will guide the Board and the Management of RINSTRA to have a more youth oriented perspective in policy design, content creation and viewership engagement.

Dr. Adil Akhtar, Co-founder and Chairman of RINSTRA said, “RINSTRA Shadow board will prepare a new breed of executive and professionals to be part of the Board of Directors for startups, listed and non-listed organizations and blue chip companies in Pakistan and beyondBeing a Rinstra Shadow Board Member will open opportunities to meet the biggest and the brightest stars of the show business and startup communities, they will also interact with the movers and shakers in Pakistan as well.

Dr. Akhtar further said, “Harvard University introduced the concept of Shadow Board in mid-2019; emphasizing, companies struggle with disengaged younger stakeholders and a weak response to changing market conditions. The problem can be solved by creating a “shadow board” of young people to leverage the younger groups’ insights and to diversify the perspectives that executives are exposed to”.

On the launch of the Shadow Board, Amir Jahangir, Co-founder and Chief Executive Officer for RINSTRA said, “the launch of Rinstra’s shadow board is a milestone for the Pakistan’s corporate sector as well as the startup communities, this gives a new approach on management, where you can make better and more relevant decisions that concerns your biggest target market.

We are confident that this will be replicated by other corporate entities and will become part of the regulatory framework as a Good Corporate Governance approach for managing and running companies in Pakistan and beyond. The Young Shadow Board will be managed by Hamza Nasir, Manager Operations and the youngest member of the RINSTRA team.

The RINSTRA Shadow Board members were selected through an open call, where young students and professionals applied to be part of the Board. The First cohort of the Shadow Board members consists of the following:

Moosa Hashim, a philanthropist, whose work revolves around upliftment of the underprivileged sector of society. Moosa is currently the Chief Operating Officer of a non-profit organization, ‘Grand Citizens’. Moosa is featured on the Dean’s wall and was also nominated for the most prestigious honour of Nixor, ‘The Leadership Award’. He has received the Global Futures Fellowship from AGAHI for his dedication and hard work.

Ruf Ruf Chaudhary is a Barrister of the Honorable Society of Lincoln’s Inn and is a Certified ADR ODR International Civil and Commercial Mediator. She is the honorary legal counsel for AGAHI Foundation and was previously associated with a corporate law firm in Karachi with matters pertaining to Banking, Finance, Technology and Company Law.

She is a Lecturer of Law at Shaheed Zulfikar Ali Bhutto Institute of Science and Technology and is an instructor for an online portal for London Examinations and has experience in teaching various modules of the University of London International Programme. She is also the Chief Executive Officer and Founder of her own startup Maziltov.

Mahad Ali Khan is a sports and fitness enthusiast. He is a club level tennis player. Mahad has keen interest in Artificial Intelligence and wants to pursue his career in machine learning and socio-economic and business impact of the Artificial Intelligence. He aims to pursue higher education from TU Delft University in the field of Artificial Intelligence. His favorite books include, “Turtle all the way down” and “Looking for Alaska”.

Huma Rasheed is a research oriented management professional currently pursuing a PhD in communications from the University of Delaware, USA. She has six years of project management experience working in international organizations on projects funded by the Department for International Development, UK (DFID), United Nations Educational, Scientific and Cultural Organization (UNESCO(,United Nations International Children's Emergency Fund (UNICEF), Agency for International Development (USAID), European Union (EU), etc. Huma has also contributed towards flourishing a culture of impactful and ethical research in Pakistan’s higher education institutions and has led the training wing of a public sector university. She offers consultancy in communications and design under her own brand 'Mark It'.

Ali Hasnain is an actor by profession, based in Lahore. He has been part of films like Zindagi Tamasha Directed by Sarmad Khoosat. He has also done other film works as well. He has done Theatre plays and has been part of many short films as well. He is a keen eye for creativity and excellence in visual communications.

Ayesha Talat is a media science student; she is passionate about photography and film making. She has been a social worker since 2014 and has worked with multiple non-profit organizations. She has also been a report writer for SAMAA TV and has also created content for Pakistan’s first Internet channel, DBTV.live.

She has her own marketing and advertising startup known as Digital Daydreams which is working for brands to develop their social media presence and identities.

Basil Jilani is the youngest member of the shadow board doing his O'level .He has keen interest in technology and artificial intelligence. He has done Amazon AWS cloud practitioner and AWS solutions architect associate certificate, He has won awards for MUN-Model United OD-Outstanding Delegate, He runs his own website where he writes about multiple topics including tech, science and fiction.

Muqadas Shahzadi Bhutta is a young entrepreneur who started her first clothing line at the age of 17. She is currently doing her intermediate in computer sciences. She aspires to promote a deeper sense of social responsibility and independence, through her work.

She is passionate about using innovative and creative ideas to resolve life challenges while inspiring others to play their role in the process, while embracing sustainability.

Sohail Ahmed is a performing artist from Karachi, Pakistan, He is currently creating content in the digital space by the name of Kauntent By Suhail Ahmed. Sohail believes in the future of web for the arts and entertainment.

RINSTRA is Pakistan’s first short-form digital media platform for on-demand streaming and for creation of user generated original content on iRinstra. RINSTRA content is innovative, entertaining, thought-provoking, informative and educational.

RINSTRA provides entrepreneurship opportunities to emerging and established content creators in the field of film making, music videos, individual short videos, web-series, discussion shows and etc. in Pakistan and beyond.

Rinstra gives content creators access to a large Pakistani community around the globe. The state-of-the-art Rinstra platform offers content creators to discover, create, showcase and monetize for their content creation and creative pursued.

RINSTRA was conceived and incubated by DICE CAM (Creative Art & Media) Platform of DICE Foundation. The initiative was further developed by inviting the key professionals in the Pakistani media industry, specializing in media management, news and entertainment content creation and production designs etc.

The RINSTRA platform will be opened for viewers later this year, while the platform for content creators has been opened through the interactive site www.irinstra.com