Arooj Zulfiqar

Pakistan is one of the largest producers of halal meat in the world, but it has a minimal share in the export market. The country can earn around Rs50 billion a year if it takes necessary measures to enhance the exports of halal meat and its products. However, there are a number of factors impeding the export growth of halal meat. Currently, the global halal market is worth $3 trillion, up from $635 billion in 2010, and it's projected to reach $3.2 trillion by the end of the current year.

According to Pakistan Halal Authority (PHA), Pakistan is home to a large and growing livestock sector, a vital source of income and livelihood for millions of people. The country has a strong infrastructure for production and export of halal meat with a large number of abattoirs and processing plants. The country also has a significant livestock population with millions of cattle, sheep and goats. Livestock population in Pakistan (cattle heads in millions)

To tap into this potential, Pakistan needs to focus on improving the quality and standards of its meat production, as well as expanding its export markets. This can be achieved by ensuring that the meat is produced in accordance with international standards, and by meeting the requirements of importing countries in terms of quality, safety, and traceability.

In addition, Pakistan can also invest in marketing and promoting its halal meat products in key export markets, such as the Middle East, Southeast Asia, and Europe. This can help to increase awareness of the quality and availability of Pakistani halal meat and to create a strong brand image for the country in the global halal meat market. With the right strategies and investments, Pakistan can enhance the exports of halal meat and products to earn the costly foreign exchange.

Credit: Independent News Pakistan-WealthPk