Descon, one of Pakistan’s leading conglomerates, has announced that it plans to diversify into agriculture by creating a section called Descon Agri Businesses. This new endeavour seeks to innovate and enhance the existing farm productivity and agriculture value chain, helping provide the nation with nutritious produce and sustained economic growth.

Over the decades, Descon has led numerous large-scale projects in construction, power-generation, oil refining, chemicals, and other diverse economic sectors, both in Pakistan and abroad. Its entry into the agriculture sector is not entirely without expertise, as the company acquired shareholdings in two innovative agriculture-based enterprises, ‘Vital Agri Nutrient’ (VAN) and ‘Vital Green’ (VG) at the start of this year.

VAN is a manufacturer of specialty fertilizers, soil amendments, and bio-fertilizers that works with farmers and corporate customers to deliver value-added farming solutions. VG provides access to credit, quality inputs, actionable knowledge, digital tools, and market outreach for farmers.

Other initiatives by Descon in this sector include the construction of a state-of-the-art fruit, vegetables, spices and herbs dehydration facility to provide high-quality dried products for local and export markets, and a Himalayan Wellness Company, operational since 2019, exporting Himalayan pink salt and high-quality raw honey to the far east and other markets.

“Our entry into this sector seeks to disrupt agriculture value chains through innovative farming techniques, high-quality produce, and greater support for the local farmer community,” Descon Vice-Chairman, Faisal Dawood said. “Our long-term goal is to deliver a sustainable agriculture business, unlocking economic opportunities for the local communities and our partners along the way,” he added.

Utilizing its expertise in technology and by building potential synergies with agritech companies, Descon seeks to enable a sustainable future in farming, leading to an increase in food security, healthy living, and the enrichment of local communities.  Descon is a Pakistan-based multinational conglomerate with a global presence across the United Arab Emirates, Saudi Arabia, Oman, and Qatar, from where new ventures are executed in Kuwait, Iraq, and Egypt.

Credit : Independent News Pakistan-WealthPk